One of Chico’s most iconic brands since its inception in 2013, Upper Park Clothing & Provisions offers some of the coolest and best-designed local gear the city has to offer. From men’s and women’s hoodies and jackets to beanies, t-shirts, button-downs, swimwear, and everything in between, Upper Park wears its love of positivity, graphic design, and Chico’s natural beauty quite literally on its sleeve. While you can shop their stock online from anywhere, their retail store is a can’t-miss stop for anyone enjoying some Downtown Chico shopping.